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The benefit of developing a digital footprint is that you are now playing in an arena that is more measurable than previous marketing practices. Web analytics allow you to monitor the path of your digital footprint, who crosses that path and how they interact with it. This allows you to manage your online reputation more accurately. However we have to remember that even with all these facts human emotion still plays a major role when it comes to making decisions. Teams invest a lot of time developing their campaigns and sometimes even with all the facts at their fingertips cannot see how to improve their efforts. It is for this reason we at 6th Dimension Marketing strongly advise using a 3rd party analytics company like ourselves. With an unbiased unemotional outlook we can advise your creative, development, communication and marketing teams on the direction of your path going forward.